Design Motion Capture Technology to Help the Development of Creative Advertising with Realistic Effects Planning, Solution
Product Description
1. 5G Sector: 5G + Motion Capture Creates a More High-Tech Experience
Emirates Telecom has produced a high-tech 5G promotion advertisement to popularize 5G technology. The commercial combines live action footage and 3D animation technology, with real actors wearing inertial motion capture equipment to capture the entire 3D animation, demonstrating the huge amount of information that 5G technology can carry through complex and sophisticated visual effects. The motion capture technology and 5G technology have achieved an amazing integration in the creation of a commercial.
2. Brand Upgrade Field: Motion Capture Drives Brand Rejuvenation
Midea Air Conditioner has been committed to brand upgrade development, through the new brand promotion strategy to attract the attention of the younger generation of consumers. For example, the brand IP "brand spokesperson of Midea Air Conditioner" - four naive polar bears. And through motion capture technology to create a new brand promotion short film - "the United States bear". By the real soccer player as a motion capture actor, imitating a series of actions such as kicking a soccer, rotating, jumping, etc., made a small video of high realistic animation, with a novel three-dimensional animation implanted in the brand concept, to convey the brand proposition and occupy the minds of users.
3. Game Promotion Field: Realistic Scenes Create Fascinating Engagement
The famous foreign game brand EA sports had launched FIFA 16 game (live soccer) promo "in the game", attracting a large number of game fans attention, but also make the game more popular. The production of the promotional video is the use of motion capture technology for motion capture, the scene is very realistic portrayal, competitive effect is intense, perfectly present the game effect, full of infection.
4. FMCG Segment: Creatively Outlining Brand Image
Nissin Foods recently co-branded with King of Thieves to attract new consumers' attention through brand co-branding, and used motion capture to create a youthful commercial "Hungry Days" featuring the popular King of Thieves character Sauron to convey the brand's youthful, dynamic and lively image, which resonates with consumers and generates revenue.
| Technical solution | Inertial motion capture technology |
| Advantages | Accuracy; adaptivity; flexible use |
| Weight of the motion capture suit | 0.5Kg |
| Wear time | <5min |
| Sense points | 27 |
| Acceleration range | ±16G |
| Gyroscope range | ±2000 |
| Magnetometer range | 4.9Gs |
| Pose capture range | 360° |
| Pose accuracy | ROLL<0.5° PITCH<0.5° YAW<1.5° |
| Data transmission mode | 2.4GHz wireless or USB2.0 wired |
| Transmission distance | 30m wireless (open environment)/3m wired |
| Data frame rate | 60HZ, 72HZ, 80HZ, 96HZ |
| Data type | RAW, QUA, EULER, BVH, FBX |
| Power supply mode | Rechargeable built-in large-capacity lithium battery which can work 2.5h continuously |
| Charge mode | MicroUSB port; external 5V charger; full charge<2H |
| Internal data refresh rate | 500HZ |
| Core algorithm | Independently developed |
| Displacement function | Support displacement function |
| High-dynamic characteristics | Support jump, flip and other difficult motions |
| Supported Application Platforms | Unity3D, UE4, 3D MAX, MAYA, MotionBuilder |
| Calibration | Single pose calibration |
| Data editing and playback | The motion capture software is equipped with the data editing and playback function |
- Core algorithm: Our self-developed algorithm, high-frequency refresh, fast calibration
- Automatic temperature compensation: Adaptive temperature compensation algorithm to effectively suppress temperature drift
- Accurate data: 360° attitude capture range, no angle limit
- Wireless transmission: Wireless transmission, charging 2hours, continuous working 3hours
- High magnetic resistance: Continuous resistance to 60s magnetic field mutation
- Perfect supporting functions, advanced motion capture system algorithm
- Window and lens tracking function with four viewing angles
- Data Repair, Data Redirection, Data Frame Cut, Motion Capture Bone Editing, Climbing Effects
- Support mainstream applications such as Unity3D, UE4, 3D MAX, MAYA, MotionBuilder, etc.
- Data types include RAW, QUA, EULER, BVH, FBXO
- ✔ High-accuracy sensor * 28
- ✔ Full-featured motion capture suit * 1
- ✔ Controller * 1
- ✔ Wireless receiver * 1
- ✔ 3m USB cable * 1
- ✔ 5V charger * 1
- ✔ Silicone ring * 30
