Best How Do Brands Use Virtual Spokesman to Tell Good Stories: Motion Capture Technology Empowers Brand Propagation Planning, Solution

In recent years, the attractiveness of digital marketing to brands has gradually risen. With the explosion of the concept of meta-universe and the leap of technology, brands have been using virtual spokespersons to seize the opportunity: Blue Cursor released the first digital avatar "Su Xiaomei", the first virtual digital intelligence person "Ai Wenwen" at the National Museum, Watsons created its first virtual spokesperson "Qu Chenxi Wilson"; from technology to cultural and museums to traditional retail, they have actively laid out the meta-universe and launched the "first" virtual person belonging to the brand.

Product Description

In recent years, the attractiveness of digital marketing to brands has gradually risen. With the explosion of the concept of meta-universe and the leap of technology, brands have been using virtual spokespersons to seize the opportunity: Blue Cursor released the first digital avatar "Su Xiaomei", the first virtual digital intelligence person "Ai Wenwen" at the National Museum, Watsons created its first virtual spokesperson "Qu Chenxi Wilson"; from technology to cultural and museums to traditional retail, they have actively laid out the meta-universe and launched the "first" virtual person belonging to the brand.
Virtual Spokesperson Digital Marketing
China Mobile Hong Kong has recently launched its first virtual spokesperson - JOY-E. In the teaser, although he only appears as a mysterious half-face, his character is cheerful, active and energetic, and the "E" in his name echoes the "Mobile" in the brand name, which is intended to showcase China Mobile Hong Kong's leading edge in mobile networks and new technology applications.

The breaking circle of virtual image is the result of the growth of Generation Z and the rise of subculture, and also a new opportunity for brands to develop transformation and development, to seize the interest and attention of contemporary young people to new things, to create exclusive virtual spokespersons, and to promote the development and growth of brands.

For brands, virtual spokespersons are no longer a virtual symbol, they rely on technology to attract the attention of the main consumer force of Generation Z with a more trendy and creative form of interaction.
When virtual people are endowed with persona, body and mind, they are not much different from real people and do not even face the risk of collapsing the room. And with the maturity of AR/VR, virtual engine, driving algorithm, 3D modeling and other hardware and software technologies, the authenticity and interactivity of virtual people have been greatly enhanced, and cost reduction and commercialization have become the key elements for the emergence of virtual people.
Virtual Human Motion Capture Animation
The emergence of virtual digital people allows brands not only to customize IP images, but also to create more content through a combination of virtual and real, cross-space and cross-dimensional marketing. This requires virtual technologies such as rendering modeling, motion capture face capture and AI technology to create quality marketing content that matches the brand's tone and user preferences through customized virtual images, delivering more immersive consumer experiences and deep brand awareness to users.
Inertial Motion Capture Suit Overview
Technical Specifications Overview
Technical solution Inertial motion capture technology
Advantages Accuracy; adaptivity; flexible use
Weight of the motion capture suit 0.5Kg
Wear time <5min
Sense points 27
Acceleration range ±16G
Gyroscope range ±2000
Magnetometer range 4.9Gs
Pose capture range 360°
Pose accuracy ROLL<0.5° PITCH<0.5° YAW<1.5°
Data transmission mode 2.4GHz wireless or USB2.0 wired
Transmission distance 30m wireless (open environment)/3m wired
Data frame rate 60HZ, 72HZ, 80HZ, 96HZ
Data type RAW, QUA, EULER, BVH, FBX
Power supply mode Rechargeable built-in large-capacity lithium battery which can work 2.5h continuously
Charge mode MicroUSB port; external 5V charger; full charge<2H
Internal data refresh rate 500HZ
Core algorithm Independently developed
Displacement function Support displacement function
High-dynamic characteristics Support jump, flip and other difficult motions
Supported Application Platforms Unity3D, UE4, 3D MAX, MAYA, MotionBuilder
Calibration Single pose calibration
Data editing and playback The motion capture software is equipped with the data editing and playback function
Application Scenarios

Virdyn motion capture suit widely used in: 3D animation, game production and development, sports gait analysis, virtual live broadcast and digital human real-time solution.

Motion Capture Hardware
Key Hardware Capabilities
  • Core algorithm: Our self-developed algorithm, high-frequency refresh, fast calibration
  • Automatic temperature compensation: Adaptive temperature compensation algorithm to effectively suppress temperature drift
  • Accurate data: 360° attitude capture range, no angle limit
  • Wireless transmission: Wireless transmission, charging 2hours, continuous working 3hours
  • High magnetic resistance: Continuous resistance to 60s magnetic field mutation
System Architecture and Software
Software Features & Platform Compatibility
  • Perfect supporting functions, advanced motion capture system algorithm
  • Window and lens tracking function with four viewing angles
  • Data Repair, Data Redirection, Data Frame Cut, Motion Capture Bone Editing, Climbing Effects
  • Support mainstream applications such as Unity3D, UE4, 3D MAX, MAYA, MotionBuilder, etc.
  • Data types include RAW, QUA, EULER, BVH, FBXO
Package Inclusions
  • High-accuracy sensor * 28
  • Full-featured motion capture suit * 1
  • Controller * 1
  • Wireless receiver * 1
  • 3m USB cable * 1
  • 5V charger * 1
  • Silicone ring * 30
Frequently Asked Questions
Why are brands adopting virtual spokespersons?

Virtual spokespersons allow brands to connect with younger generations (like Gen Z), minimize reputational risks associated with human celebrities, and create highly customizable, cross-dimensional digital marketing content.

What are the primary applications of the Virdyn motion capture suit?

The suit is widely used for 3D character animation, game development, sports gait analysis, virtual live streaming, and real-time digital human interaction across various industries.

Which 3D engines and modeling tools are supported?

The system supports major mainstream industry platforms including Unreal Engine 4 (UE4), Unity3D, Autodesk 3ds Max, Autodesk Maya, and MotionBuilder.

How long does it take to wear and calibrate the motion capture suit?

The suit is designed for quick deployment, requiring less than 5 minutes to put on and featuring a fast single-pose calibration process.

What motion capture data export formats are available?

The software outputs standard motion capture and 3D data formats, including RAW, QUA, EULER, BVH, and FBX/FBXO for flexible post-production pipelines.

How does the hardware perform in environments with magnetic interference?

The suit features high magnetic resistance with built-in capability to resist magnetic field mutations for up to 60 seconds, complemented by adaptive temperature compensation to reduce drift.

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